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ALBQ Heights Music Festival
A Festival Brand Inspired by the Colors of Home.
CHALLENGE
Create a fictional music festival from the ground up, developing a distinct visual identity that captures the energy of a major festival while feeling unmistakably inspired by Albuquerque and the New Mexico landscape.
SOLUTION
created ALBQ Heights, a three-day music festival concept inspired by the vivid sunsets and desert landscapes I grew up around. I developed the brand's visual identity across typography, color, lineup graphics, sponsor integrations, and promotional materials using Adobe Illustrator, InDesign, and Photoshop.
ABOUT THE LINEUP
Completely biased. A mix of personal favorites and dream headliners—because if I'm designing my own festival, I'm obviously designing the lineup too.
ALL PROJECTS
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