RESUME
EDUCATION
Texas Tech University
Lubbock, TX
May 2023
Bachelor of Arts: Advertising & Brand Strategy; Minor in Media Strategies
Magna Cum Laude; Presidents List 2021-2023
Student Government Association Ambassador 2019-2022
Tech Advertising Federation (TAF) Member 2020-2023
Relevant Coursework: Principles of Advertising, Advertising Research and Consumer Insights, Advertising Media Planning, Advertising Campaigns, Internet and New Media Advertising
EXPERIENCE
Starbucks
Jun 2019 - Present
Austin, TX
Assistant Store Manager
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Lead daily operations for a $4M+ retail business, driving operational excellence and customer experience.
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Develop weekly partner schedules and labor plans to optimize payroll and business demand.
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Analyze business performance metrics and P&L trends to improve store results.
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Coach and develop partners through performance conversations and leadership development.
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Partner with store leadership on hiring, onboarding, and talent development.
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Execute operational initiatives while maintaining company and food safety standards.
Social Harmony
Jan 2024 - May 2024
Lubbock, TX
Account Manager
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Managed end-to-end social media operations, including content creation, scheduling, and community management, ensuring brand consistency and fostering meaningful interactions.
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Adapted to the dynamic startup environment by embracing versatility and taking on additional responsibilities as needed.
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Directed the development and execution of innovative social media campaigns tailored to client objectives, driving brand visibility and engagement.
Hub City Student Advertising Competition
Participant 2022
Lubbock, TX
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Collaborated with students across West Texas to develop a full advertising campaign for United Supermarkets Family: Market Street.
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Attended an 8:00 AM client briefing with Market Street’s board, then worked at local agencies to develop strategic campaigns before presenting to the board by 5:00 PM.
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Led my team to a Second Place finish, delivering a compelling pitch that showcased creativity and strategy.
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Pitch deck available in portfolio.
PROJECTS
Lubbock in a New Light
Advertising Campaigns Capstone
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Directed a cross-functional team in the development and execution of an integrated marketing strategy for the Louise Hopkins Underwood Center for the Arts (LHUCA), a non-profit organization in Lubbock, TX.
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Analyzed brand awareness challenges and crafted targeted solutions to enhance LHUCA's visibility within the community.
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Led client interactions, managed project timelines, and coordinated the final pitch presentation to LHUCA’s leadership.
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Contributed to the successful implementation of strategic initiatives that increased LHUCA's recognition, particularly through the First Friday Art Trail (FFAT) event.
Bom Brazil
Digital & Social Media Campaign
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Executed a comprehensive digital and social media campaign for Bom Brazil Acai, a local Lubbock business.
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Conducted a business audit, developed an audience persona, and established a cohesive brand identity.
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Implemented creative strategies including a new slogan, Google Search Ads, and a redesigned website.
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Successfully increased brand awareness and market presence.