RESUME
Marketing professional with agency experience and a background in advertising, brand strategy, and content creation. Leverages seven years of progressive leadership experience at Starbucks Coffee Company, advancing to Assistant Store Manager while leading business operations, developing high-performing teams, and driving measurable results. Combines creative thinking with strong business acumen to develop strategies that strengthen brands and engage audiences.
SUMMARY
TEXAS TECH UNIVERSITY
Bachelor of Arts
May 2023 | Lubbock Texas
Major in Advertising & Brand Strategy Minor in Media Strategies
Magna Cum Laude | Presidents List
Student Government Association Ambassador
Tech Advertising Federation (TAF) Member
EDUCATION
Starbucks Coffee Company
June 2019-Present | Austin, TX
Assistant Store Manager
Promoted from Barista → Shift Supervisor → Assistant Store Manager
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Lead daily operations for a $4M+ retail business, driving operational excellence and customer experience.
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Develop weekly partner schedules and labor plans to optimize payroll and business demand.
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Analyze business performance metrics and P&L trends to improve store results.
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Coach and develop partners through performance conversations and leadership development.
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Partner with store leadership on hiring, onboarding, and talent development.
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Execute operational initiatives while maintaining company and food safety standards.
Social Harmony Digital Marketing Agency
Jan 2024-May 2024 | Lubbock, TX
Account Manager
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Managed digital marketing strategy and client relationships for three business accounts.
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Designed social media graphics and short-form video using Adobe Creative Suite.
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Produced Reels and wrote engaging captions tailored to each client's brand voice.
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Planned and managed content calendars through Buffer to ensure consistent publishing.
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Collaborated with clients to develop content strategies that supported brand awareness and engagement.
EXPERIENCE
PROJECTS
Personal Branding & Digital Portfolio
Currently
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Designed and launched a personal portfolio website to showcase creative and marketing work.
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Developed the site’s visual identity, user experience, and written content from concept to completion.
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Leveraged Wix Studio to create a responsive, modern website optimized for recruiters and hiring managers.
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Continuously refine the site based on user experience, design trends, and evolving portfolio work.
Lubbock In a New Light
Spring 2023
Advertising Campaigns Capstone
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Supported development and execution of an integrated marketing campaign for a nonprofit arts organization.
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Conducted audience research and competitive analysis to inform campaign messaging and creative strategy.
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Managed project timelines, client communication, and final campaign presentation.
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Collaborated with cross-functional creative and strategy teams to align campaign execution with client goals.
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Contributed to campaign elements implemented during First Friday Art Trail (FFAT), increasing local visibility.
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Assisted with campaign tracking and recap documentation to support performance evaluation and future planning.
Bom Brazil
Spring 2023
Digital & Social Media Campaign
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Executed a digital and social media campaign to increase brand awareness for a local wellness-focused food brand.
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Conducted brand audit and audience research to guide creative and messaging decisions.
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Developed copy and creative assets and supported Google Search Ads and website updates.
Marketing Strategy
Brand Strategy
Social Media Strategy
Content Creation
Copywriting
Campaign Management
Community Management
Client Relationship Management
Project Management
Team Leadership
Performance Coaching
Workforce Scheduling
Labor Planning
P&L Analysis
Business Performance Analysis
Adobe Creative Cloud
Canva
CapCut
Hootsuite
Google Search Ads
Wix Studio
SKILLS
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Hootsuite Platform Certification 2023
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Hootsuite Social Media Marketing Certification 2023
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HubSpot Marketing Software 2023
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HubSpot Digital Advertising 2023
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Google Ads Search Certification 2023
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National Registry of Food Safety Professionals (Certified Food Safety Manager)