LHUCA

Shining a New Light on Lubbock’s Creative Community

PROBLEM

LHUCA faced low brand awareness and a broader perception that Lubbock lacked a thriving arts and creative community—even as it hosted one of the city’s most popular monthly arts events.

SOLUTION

As Account Manager, I helped lead the development of an integrated campaign that repositioned LHUCA as a cultural hub, strengthened its connection to First Friday Art Trail, and used audience research and strategic messaging to increase recognition within the Lubbock community.

Lubbock In a New Light Pitch Book