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MARKET STREET

Big Ideas. One Day to Make it Happen.

PROBLEM

Market Street wanted to better connect with 18–24-year-old consumers across the cities it serves and challenged us to develop a campaign that would make the brand more relevant to a younger audience.

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SOLUTION

In a one-day advertising competition, my team developed a fully integrated campaign built around rapid audience research, targeted messaging, and multi-channel creative executions. We turned our strategy into a five-minute pitch presented directly to The United Family’s marketing leadership.

2nd

PLACE FINISH

10hrs

FROM BRIEF TO CAMPAIGN

5min

FINAL CLIENT PITCH

ALL PROJECTS

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