RESUME
Marketing professional with agency experience and a background in advertising, brand strategy,
and content creation. Leverages seven years of progressive leadership experience at Starbucks Coffee Company, advancing to Assistant Store Manager while leading business operations, developing high-performing teams, and driving measurable results. Combines creative thinking withstrong business acumen to develop strategies that strengthen brands and engage audiences.
SUMMARY
EDUCATION
TEXAS TECH UNIVERSITY
May 2023
B, A. Advertising & Brand Strategy
Minor in Media Strategies
Magna Cum Laude; Presidents List 2021-2023
Student Government Association Ambassador 2019-2022
Tech Advertising Federation (TAF) Member 2020-2023
Relevant Coursework: Principles of Advertising, Advertising Research and Consumer Insights, Advertising Media Planning, Advertising Campaigns, Internet and New Media Advertising
Lubbock Texas
EXPERIENCE
STARBUCKS COFFEE COMPANY
Assistant Store Manager
Previously Barista -> Shift Supervisor
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Lead daily operations for a $4M+ retail business, driving operational excellence and customer experience.
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Develop weekly partner schedules and labor plans to optimize payroll and business demand.
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Analyze business performance metrics and P&L trends to improve store results.
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Coach and develop partners through performance conversations and leadership development.
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Partner with store leadership on hiring, onboarding, and talent development.
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Execute operational initiatives while maintaining company and food safety standards.
Assistant Store Manager
Previously Barista -> Shift Supervisor
June 2019 - Present
Austin Texas
SOCIAL HARMONY
January 2024 - May 2024
Lubbock Texas
Account Manager
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Managed digital marketing strategy and client relationships for three business accounts.
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Designed social media graphics and short-form video using Adobe Creative Suite.
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Produced Reels and wrote engaging captions tailored to each client's brand voice.
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Planned and managed content calendars through Buffer to ensure consistent publishing.
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Collaborated with clients to develop content strategies that supported brand awareness and engagement.
PROJECTS
PERSONAL PORTFOLIO WEBSITE
Currently
Personal Branding & Digital Portfolio
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Designed and launched a personal portfolio website to showcase creative and marketing work.
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Developed the site’s visual identity, user experience, and written content from concept to completion.
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Leveraged Wix Studio to create a responsive, modern website optimized for recruiters and hiring managers.
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Continuously refine the site based on user experience, design trends, and evolving portfolio work.
LUBBOCK IN A NEW LIGHT
Spring 2023
Texas Tech University
BOM BRAZIL
Spring 2023
Texas Tech University
Advertising Campaigns Capstone
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Supported development and execution of an integrated marketing campaign for a nonprofit arts organization.
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Conducted audience research and competitive analysis to inform campaign messaging and creative strategy.
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Managed project timelines, client communication, and final campaign presentation.
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Collaborated with cross-functional creative and strategy teams to align campaign execution with client goals.
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Contributed to campaign elements implemented during First Friday Art Trail (FFAT), increasing local visibility.
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Assisted with campaign tracking and recap documentation to support performance evaluation and future planning.
Digital & Social Media Campaign
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Executed a digital and social media campaign to increase brand awareness for a local wellness-focused food brand.
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Conducted brand audit and audience research to guide creative and messaging decisions.
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Developed copy and creative assets and supported Google Search Ads and website updates.
SKILLS
Marketing Strategy
Brand Strategy
Social Media Strategy
Content Creation
Copywriting
Campaign Management
Community Management
Client Relationship Management
Project Management
Team Leadership
Performance Coaching
Workforce Scheduling
Labor Planning
P&L Analysis
Business Performance Analysis
Adobe Creative Cloud
Canva
CapCut
Hootsuite
Google Search Ads
Wix Studio
LICENSES & CERTIFICATIONS
National Registry of Food Safety Professionals (Certified Food Safety Manager) Hootsuite Platform Certification 2023
Hootsuite Social Media Marketing Certification 2023
HubSpot Marketing Software 2023
HubSpot Digital Advertising 2023
Google Ads Search Certification 2023